Tag Archives: Here Comes the Devil

ITC Serif Gothic: The New Sci-Fi and Horror Font

For approximately a year, I’ve been seeing a new font pop up in movie posters and promotional materials, amongst other places. It drove me crazy trying to find the name of it because it’s more of a retro typeface, clearly used primarily in the late 60s, 1970s, and early 80s. Finally, I dug a little deeper and found it. It’s ITC Serif Gothic, and it invokes all sorts of connotations of 70s horror and sci-fi. Sure enough, that’s exactly how it’s being used today- to inspire warm, fuzzy retro feelings of nostalgia about a very specific genre and era of films. It may sound like I’m busting the chops of poster designers, but I actually kind of love this. I think it’s a great font that serves its exact purpose to a tee. After drowning in years of Trajan, Gotham, and Gill Sans, it’s a breath of fresh air. Here are several examples of ITC Serif Gothic in recent use. Continue reading

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The Movie Weekend That Was

MovieWeekend

Though my weekend was cut short by the Super Bowl and a monster truck rally with my nephew (giant trucks running over things!!!), several films managed to find their way onto my screen. Included in this weekend’s viewing: a cult classic, one that may become a cult classic, an animated version of a wildly popular story, Spanish horror, and Spike Lee. This is the movie weekend that was. Continue reading

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