Tag Archives: Fonts

ITC Serif Gothic: The New Sci-Fi and Horror Font

For approximately a year, I’ve been seeing a new font pop up in movie posters and promotional materials, amongst other places. It drove me crazy trying to find the name of it because it’s more of a retro typeface, clearly used primarily in the late 60s, 1970s, and early 80s. Finally, I dug a little deeper and found it. It’s ITC Serif Gothic, and it invokes all sorts of connotations of 70s horror and sci-fi. Sure enough, that’s exactly how it’s being used today- to inspire warm, fuzzy retro feelings of nostalgia about a very specific genre and era of films. It may sound like I’m busting the chops of poster designers, but I actually kind of love this. I think it’s a great font that serves its exact purpose to a tee. After drowning in years of Trajan, Gotham, and Gill Sans, it’s a breath of fresh air. Here are several examples of ITC Serif Gothic in recent use. Continue reading

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Font U: A Guide to Recognizing Popular Fonts in Films

By night, I’m John- the crime-fighting proprietor of a movie and TV site. But by day, I’m the mild-mannered John, a graphic designer and editor. Since I get paid to pay attention to words and the way they’re presented, I get a kick out of combining my day job and my hobby. I like seeing which fonts are being used in films and film posters. There are several that are very popular and I’d like to clue you in on which ones are which. Let’s start with a rather obvious one: Continue reading

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