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The Evolution of the Universal Pictures Intro

I love watching a film studio’s ident unfold in the moments before a movie starts. It’s the appetizer before the film. And it gives you a neat little peek into the studio’s brand- the way they want to identify themselves to you, the viewer. I’ve probably seen more films from Universal than I have any other studio. This is mostly a residual of their niche as the horror specialists of the 1930’s and 40’s. As such, I’ve seen their ident evolve, moreso than companies like 20th Century Fox, MGM, and Disney whose intros have stayed mostly static for a very long time. Here’s the evolution of the Universal intro, along with a handful of really unique alternate versions they’ve had through the years. Enjoy!

The Current
While I really enjoy several of these, the current one is pretty tough to beat. The majestic french horn combined with the orchestral crescendo sets the tone for good movie viewin’.


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