ITC Serif Gothic: The New Sci-Fi and Horror Font

For approximately a year, I’ve been seeing a new font pop up in movie posters and promotional materials, amongst other places. It drove me crazy trying to find the name of it because it’s more of a retro typeface, clearly used primarily in the late 60s, 1970s, and early 80s. Finally, I dug a little deeper and found it. It’s ITC Serif Gothic, and it invokes all sorts of connotations of 70s horror and sci-fi. Sure enough, that’s exactly how it’s being used today- to inspire warm, fuzzy retro feelings of nostalgia about a very specific genre and era of films. It may sound like I’m busting the chops of poster designers, but I actually kind of love this. I think it’s a great font that serves its exact purpose to a tee. After drowning in years of Trajan, Gotham, and Gill Sans, it’s a breath of fresh air. Here are several examples of ITC Serif Gothic in recent use.

here-comes-the-devilHere, you can see it at the bottom in the film’s title.

worlds-end-teaser-poster

THE GUESTIt’s even creeping into the big budget stuff, appearing here in the white copy of the new Star Wars title card.

Star-Wars-The-Force-Awakens-Toys-Toy-Fair-2015This poster doesn’t even try to hide that it wants to evoke the 70s. Even the layout is straight nostalgia. It’s spectacular.

COOTIES_2014_posterartwork3

 

Admittedly, that may not seem like a lot. But keep in mind that this is a typeface that wasn’t on anyone’s radar 24 months ago. It’s also worth noting that it’s emblematic of a larger trend- the return of 70s design. There are countless examples of it. It’s a fun trend, one worth keeping an eye on over the next year or two.

 

 

 

 

 


3 Comments

Filed under Movies

3 responses to “ITC Serif Gothic: The New Sci-Fi and Horror Font

  1. Font talk! Very good catch on the trend. I watched The Guest a couple weeks ago and loved the throwback styling of the title. It definitely invokes a feeling and sets a tone automatically.

    • I’ve been trying to pin down what that damn font is for a year, and never could find it. Finally I figured it out.

      And just in general… the 70s thing is fascinating to me. I love that it’s coming back.

  2. Splendid

    I think this may have been used in the posters for the original Halloween as well… maybe also a season of NBC advertisements in TV Guide.

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